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Last Updated: Mar 20, 2014 URL: Print Guide RSS Updates

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BS In Mass Communications, Specs Howard Program

Mass Communication

The Department of Mass Communication offers students entry into the fascinating and fast-paced world of mass media. Students are taught various professional skills while also encouraged to explore the world around them, to investigate, think, write and create.

Gathering information, creating ideas and then communicating them effectively to audiences are some of the tasks that mass communication students learn. Students can specialize in one of these areas:

Students are encouraged to take their creative passions and use them for the professional world, to connect their faith to their vocation, and to use the powerful “media microphone” to influence the world around them in a positive way.

Mission Statement

The mission of the Department of Mass Communication is to enable students to think critically and to communicate clearly, effectively and ethically. We prepare Christian professionals for work in the media field, including journalism, broadcasting, graphic design and public relations. We accomplish our mission by helping students master writing, technology, and the ethical and legal aspects of the media industry.

Christian Emphasis Distinguishes Us

The mass communication classes at RC emphasize developing ethical, Christian professionals who can influence culture and the media in positive ways. One of RC’s core strengths is its focus on a Christian perspective. Class discussions focus on ethical decision making, respecting privacy, and how to use critical thinking skills and a Christian philosophy to make decisions.

The benefits of having a Christian perspective are twofold. Students who graduate with cutting edge media skills will be able to:

• become involved in and influence secular forms of media
• be able to use those skills for Christian organizations.

Students and faculty in the mass communication program are committed to the craft of communication and to being ethical, Christian professionals who can influence culture and the media in positive ways.

Preparing You For The Next Step

To be prepared for the media industry, students must obtain hands-on, practical experience. All mass communication majors earn experience while in college through internships, in workshop-type classes and by working for The Shield, RC’s student media.

Mass communication majors are required to complete a 150-hour internship with a professional organization before graduation. RC mass communication majors have interned in a variety of local media outlets, such as Channel 4 WDIV-TV, the “Oakland Press,” Fresh 100.3, FM98 WJLB, 97.1 The Ticket, Troy Cablevision, Habitat for Humanity, Campus Crusade for Christ, and many more.

With the coursework, internship and Shield work, students will graduate with a personal portfolio that will showcase their skills and experience.

What Are My Career Opportunities?

  • Broadcasting students are prepared for careers in many areas of the broadcast and communication industries, including on-air talent, producers, writers, editors, camera operators, sound engineers, video technicians, etc.
  • Graphic design students can enter many areas of the design field, including layout artists, prepress managers, web designers, flash designers, and multimedia designers.
  • Journalism students are prepared for work as reporters, writers, and editors for both print and digital platforms.
  • Public Relations graduates are equipped to work as public relations professionals for a variety of organizations, including corporations, nonprofits, and agencies.

Click on the alumni tab to see where graduates of RC’s mass communication program are employed.

Extended Learning

Mass communication degrees can be earned through our traditional college program on the main campus in Rochester Hills, or through accelerated programs in Southfield, Clinton Township and Flint. Click on the majors/minors tab above and select graphic design, broadcasting, public relations or journalism to view delivery options.

Subject Guide

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Daniel Lockhart
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Ham Library - Rochester College
800 West Avon Rd.
Rochester Hills, MI 48307
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